Sales & Marketing

Our Sales & Marketing team is without doubt one of the most experienced, creative and results driven teams within the luxury segment. We run both UK and pan European campaigns for our clients based from our home in St James’s, London and our satellite offices in Europe. Our network spans the continent and we are industry leaders in terms of range of contacts and access to all levels of the luxury travel trade. While our reach is wide, we are still highly focused and sensitive to the needs of a specific nationality.

Giving our clients the edge

As part of our devotion to attention to detail in the pursuit of outstanding results, Perowne International offers comprehensive training to clients to help set them apart from their competitors. We also include them in the programmes of our many prestigious partners, and keep clients up-to-date with news of relevant luxury and destination-specific roadshows, plus tour-operator and agency events. We’ll even organise site inspections and plan those essential familiarisation trips.

Sales Strategies

At Perowne International, we understand that a proactive presence in the UK and European marketplace can elevate the impact of a creative campaign from merely ordinary to truly exceptional. Educated sales strategies are underpinned by market analysis and advisory services, as well as comprehensive monthly reporting, considered business plans and carefully targeted sales calls to major players in the worlds of travel design, travel agencies and tour operators.

Campaigns and partnerships

Producing unrivalled results for our collection of prestigious international clients requires an extraordinary approach. Perowne International believes that an essential ingredient for success is creative collaboration – as such, we call on our powerful network of major tour operators, travel agents, lifestyle brands and luxury-goods houses to develop highly effective strategic partnerships, resulting in utterly unique, powerful campaigns.

Networking and Beyond

Harnessing our long-standing relationships with industry influencers, we can ensure presence at high-profile networking events attended by UHNWIs – each one thoroughly considered and selected to ensure pertinence and efficacy, and perfect for smart sponsorship opportunities. We also produce carefully targeted email marketing campaigns and monthly e-newsletter updates.

In Addition...

Our service is bespoke, smart and highly flexible: should you need it, our experienced team and partners are on hand to advise on brand strategy and implementation, create websites and other marketing collateral, establish new properties to the travel trade, or coordinate the pre-opening launches. What’s more, if full-time representation is not required, we can still assist with taking on ad-hoc activities including event planning, sales calls and market analysis.