CELEBRATING 20 YEARS OF THE INIMITABLE J.K. PLACE – FROM ROME, TO CAPRI, AND PARIS, WITH THE GROUP’S HIGHLY ANTICIPATED DEBUT IN MILAN, OPENING 2025
September 8thEUROPE
Le eccellenze italiane. It’s a unique concept of quality from a country that majors in the best of the best—across gastronomy and viticulture, art and architecture, fashion of course. But perhaps above all, in hospitality: an artful welcome is at the root of La Dolce Vita. And few hotel brands in the world offer as stylish and genuinely warm a welcome as J.K. Place.
With stunning, sought-after prime locations in Rome, Capri, and Paris, les maisons each with fewer than 30 rooms—are the bespoke of hôtellerie. They evince a rare combination of affability and chic, their gorgeous interiors complemented by a staff whose super-competence, friendliness with a great passion for hospitality, and unfailing desire to make guests feel truly at home manifest in every detail, from hand-written concierge notes to the house-made cakes and cornetti enjoyed at breakfast. It’s world-beating style, with Italian ease.
Where It All Began
Together with his co-founder and long-time business partner, Eduardo Salvador Safdie, and esteemed Florentine interiors architect (and ‘house’ designer) Michele Bonan, Ori Kafri lives and breathes the J.K. Place brand and vision. Together, they have thoughtfully and meticulously grown the brand from a first property opened in 2003 in Florence (no longer part of the J.K. Collection) to a world-famous independent brand that embodies style, individuality, and expert arte di ricevere in coveted destinations in two countries. J.K. Place Capri, opened in 2007, single-handedly revived the fortunes of the island’s port town, Marina Grande, making it in vogue again. The elegant 16th century palazzo that houses J.K. Place Roma (2013) sits just off the chic Via Fontanella Borghese; the Ara Pacis is a five-minute walk in one direction, the retail heaven that is Via Condotti an easy stroll in the other. J.K. Place Paris (2020) is at the very heart of the city’s 7th Arrondissement, with the Musée d’Orsay and St Germain around the corner (but the Caprese Salad at Casa Tua, the hotel’s restaurant, is as quintessentially Italian as it gets).
J.K. Place – The Haute Couture of Hôtellerie
From the beginning, the team has nurtured a specific vision of what J.K. Place would offer: bar-setting interior design, world-class cuisine, and singular service that marries elegance with friendliness. At J.K. Place hotels, they know your name, and your drink. The delicious marmalades and preserves are made seasonally, in-house; the candles are lit each evening in the beautiful bars and sitting rooms. In the crowded marketplace of luxury chains, the true sense of home J.K. Place purveys—of welcome, ease, and comfort, in spectacularly stylish surroundings—is unique.
Celebrating 20 Years & Looking Ahead
As J.K. Place celebrates 20 years of leading the way in chic European hospitality, Kafri’s and Safdie’s eyes are focused firmly on the future. In 2024, they will open J.K. Residence Club in Rome in a beautiful building on Via dei Prefetti; a historic setting in the heart of Rome, with spaces of excellence such as a very well-equipped Gym, available to both Club members and J.K. Place Roma guests, at just an easy five-minute walk.
On Capri, an extension to the hotel is underway, which will see the addition of eight stunning new suites and a completely renovated spa, with treatments and products from Dr Barbara Sturm. Sturm will elaborate the J.K. Place wellness experience here, with a holistic beauty and wellbeing offering. Meanwhile, in Paris, the J.K. Place Spa has just launched treatments utilising the Noble Panacea line, capitalising on its scientific innovations to provide world-class anti-aging therapies for the hotel’s discerning guests.
Most anticipated of all is the brand’s arrival in Italy’s capital of fashion: J.K. Place Milan will open on Via Borgospesso, in the heart of the ultra-central quadrilatero della moda district, in 2025. It will have 40 rooms, making it the largest hotel in the collection, as well as a spa, a street-side bar and café, and restaurant, both open to the public. It’s destined to become the address of choice for the movida of the fashion and design worlds—and the ideal home-from-home for anyone seeking inimitable style, privacy, and a quintessentially Italian J.K. welcome.
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